This leading Biopharmaceutical Company
needed a highly effective marketing tool that emphasized the
underlying science to be used in the pre-launch campaign of
a new drug.
This media story was developed by ScienceMedia to depict the
mechanism of action underlying the drug to illustrate to physicians
its benefits in treating rheumatoid arthritis. The tool was
displayed on three separate kiosks in the company's booth
at a national Rheumatology meeting and generated significant
interest from its target audience. Over 4,000 CD's were distributed
as a result of the meeting and is available through the company's
branded website.
An important component of detailing
is informing physicians of recent advances in the understanding
of drug action. Compelling animations used in eDetailing facilitate
the communication of highly technical information in a non-threatening
and engaging manner. This example describes the subtle advantages
of a new hormonal therapy for the treatment of prostate cancer.
To provide science training for engineers
working in connection with Cytokine research at a leading
Pharmaceutical company, ScienceMedia created a 30-minute custom
training tool that resides on the company's intranet and has
built in tracking and assessment features. Samples from this
training module feature a visual, interactive depiction of
cytokines as intercellular messengers.
BIOCHEMICAL
INTERACTIONS Customer: John Wiley and Sons
Plug-ins Required: Flash 4 or later
An excellent example of our customized
learning modules, this product was created as an interactive
CD-Rom supplement to Wiley's best selling textbook in Biochemistry
by Voet & Voet.. Wiley's goal of insuring sales of a new
textbook in a highly competitive market was met with capturing
17% of the market in its first year.
DPI
TOUR Customer: Discovery Partners International
Plug-ins Required: Quicktime 5
15 Mb Download
A unique discovery company needed a
compelling corporate presentation that described the integration
of its discovery technologies.
The DPI Story was produced using video technologies and was
displayed using DVD at a national conference on drug discovery.
The presentation provides a cohesive narrative and visualization
of how the company's technologies are uniquely integrated
and the benefits provided to the companies Life Science partners.
